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It might work as a marketing strategy, but it can be quite confusing. But Apple still markets the iPad apps as directly equivalent to the Mac applications. There are significant (and frustrating) differences between the Mac and iPad versions of these three programs.

And you’ll soon be able to buy Mac versions of the individual applications on the Mac App Store.

You can buy iPad versions of individual apps (through the iOS App Store).

You can get it preinstalled on new hardware.

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You can get it as part of a box set (with Mac OS X and iLife).

You can get it through an education licensing program.You can buy it as a productivity suite.For instance, they will distribute their iWork productivity suite (Keynote, Pages, and Numbers) through six (6) different ways.

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It may be a bit confusing, especially since Apple itself is selling pieces of software on both sides. Partly in terms of business, partly in terms of development models, partly in terms of users’ expectations. One thing I notice is that there does seem to be a distinction between mobile-style “apps” and “traditional software packages.” While “app” is short for “application” and there may not be a very strong distinction between the type of software distributed through the Mac App Store and other applications, “apps” may be emerging as something of a new category. And, finally, I’ve been getting a rather large number of iOS apps on the App Store, including some paid ones (despite my frustrating experience, initially). Yet another is that (very recently) I started buying games on Steam. Another is that I started paying more attention to software bundles like MacUpdate Promo and MacHeist. One is that I’ve been able to allocate more money to my computing needs (partly because I do freelance work, much of it related to online stuff). Partly because, until recently, I rarely bought applications.Ī few things changed, recently. Not that I have “a dog in this race,” but I do think about the business models, including app costs and “Free As In Beer”/No-Cost Software. Now, I do still think about the business side of things. And I’m not really caught up in the Manichean “is it a good thing or a bad thing for us” kind of thinking. While I do care about the fate of Mac developers, I’m really thinking about the users’ side of the equation.

This point is made even more graphically by David Gewirtz on ZDNet. I tend to agree with the underlying idea: “traditional” Mac OS X developers run the risk of missing the boat, with the Mac App Store. The following blogpost, by Markus Nigrin, provides important insight from the perspective of some iOS developers. And because the MAS is opening tomorrow, now might be a good time to put some of these ideas out there. Since the MAS announcement, though, I’ve been thinking about something which may be a broader shift.

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Before the Mac App Store was announced, I was thinking about “mobile apps” (mostly the iTunes/iOS App Store, but also Android Marketplace).